May 6, 2024
Actual advertising to known people through trusted networks.
Written by Rita McGrath
Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.
Actual advertising to known people through trusted networks.
Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.