It’s almost a meme among HR professionals — wanting a “seat at the table” while often being relegated to routine problem solving and dealing with the messier sides of humanity. But whoa, when its done right, the results are super impressive!

Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom.

Photo by Sigmund on Unsplash

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.

But there is a bit of science to how you draw the lessons a prototype can teach you.

Every transformation story is a drama. The ebb and flow of interpersonal relationships are what determines whether it becomes a tragedy. Ron Boire contributed to this piece.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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