10 Questions to Ask Before You Believe in a Business Model

Some business models are inherently more attractive than others, yet investors and other stakeholders often don’t ask the obvious questions. Here’s a checklist that makes sure you are not one of them.

Rita McGrath
Marker
Published in
9 min readNov 15, 2021

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Photo by Slidebean on Unsplash

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Rita McGrath
Marker

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.